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Make your brand unique
and services pop

Shawnte and Randall, founders of Ethos Beauty, have over 15 years of combined corporate experience as retail buyers. They have worked with hundreds of brands and are passionate about the creative process of ensuring that products are retail ready and salable. They are excited to bring their expertise & resources to the minority community, which is underrepresented in the retail space.


We believe that fostering community, providing educational resources, and identifying opportunities for economic growth, will empower the emerging brands of tomorrow.

  • Keira Ashley Hair
  • Branding
  • Packaging

We take pride in delivering intelligent designs

and engaging experiences for clients all over

the world. 

  • Creative Direction
  • Business Strategy
  • Mod Earth

We're here for you

Our team of creatives, will bring your ideas to life from conception to retail ready. We offer a range of services for businesses at all stages of their journey.

Business Development

Build a comprehensive roadmap to achieve business goals and improve your position in the retail landscape.

Product Development

From product conception to retail salable and everything in between. We will guide brands through the entire product development process.

Brand Strategy

Create a custom plan that will enhance your strengths and take your business to the next level!

Package Sourcing & Design

Provide guidance throughout the process of vetting, selecting, and managing suppliers to create a streamline process and establish a steady supply of goods.

Product Branding/Graphics

Partner with innovative graphic designers and artists to elevate your product branding / graphics.

E-Commerce Strategy / Partnership

Build a comprehensive business roadmap to achieve goals and improve your position in the E-commerce landscape.

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Shawnté Lane

Shawnte’ Lane is a retail professional with over 10 years of corporate buying experience. A 2009 graduate from the University of North Carolina – Greensboro and 2011 alumnae of the Fashion Institute of Design & Merchandising in Los Angeles, CA, Shawnte has shaped her decade long career around thinking opportunistically and using her eye for trend to develop and generate profits for key accounts and businesses resulting in sales north of $50M annually. Shawnte’s skill set in creating & implementing merchandise strategy, product development, business development and her ability to identify and action consumer behaviors has afforded her the opportunity to buy corporately for domestic store chains as well as internationally for European & Canadian retailers within the Beauty & Wellness space. Beyond her technical training, she is passionate about helping others develop their brands and experience economic success through today’s retail industry. 

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Randall Bailey

Randall Bailey is a University of Delaware alumna with a degree in Art History, who quickly learned that retail was her true passion. Randall has worked in various aspects of the retail industry, from customer interactions on the sales floor to corporate buying & merchandising for one of the top Fortune 100 companies to leading premium denim brands in their E-commerce marketing and customer retention strategies. Randall has split her career between buying & merchandising and E-commerce marketing. Randall is a problem solver who can analyze business holistically and identify opportunities that will grow the brand and drive top line sales. She has a thorough understanding of the E-commerce landscape as well as the brick and mortar retail space. Randall is excited to take your brand from a small seed business to a multi-million dollar empire.

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Contact Us!

If you are interested in learning more about Ethos Beauty please provide your contact information below. We are confident that we can help your brand achieve its goals. We look forward to meeting you!