Welcome to Ethos
Building equity in the BIPOC community
Build a comprehensive roadmap to achieve business goals, and implement growth opportunities.
From User Interface to Design and everything in between. We guide your Brand through the entire web development process.
Employ tactics to promote your online store through various channels and drive sales.
Create a custom plan that will enhance your strengths and take your business to the next level!
Logo + Graphics
Partner with innovative graphic designers and artists to elevate your product branding / graphics.
Advise brands on what items to carry, inventory levels, and how items should be priced to maximize sales and profits.
Founded in 2020, Ethos Beauty LA was created in direct response to the increased attention on diversity & inclusion, which generated a heightened demand for multicultural products in national retailers. With over 20 years of combined retail buying and e-commerce experience, the founding partners felt a calling to help their BIPOC community reach success in the retail space, despite historically being left out.
Before beginning this journey the founding partners asked themselves three transformative questions about how to bring change to their community:
- How can they leverage their skills to help retailers achieve DEI initiatives?
- What forums are most advantageous to bring awareness to emerging brands?
- How can they support BIPOC founders to achieve and sustain retail success?
Randall Bailey is a University of Delaware alumna with a degree in Art History, who quickly learned that retail was her true passion. Randall has worked in various aspects of the retail industry throughout her careers including sales, retail buying and e-commerce retention channel marketing.
As a buyer for a top Fortune 500 company, Randall was hyper focused on finding the best products and driving profitable sales. She brought that same focus and excitement to her career as an e-commerce manager for email and SMS. She is strategic, analytical and collaborative.
In 2020, Randall became a founding partner of Ethos Beauty LA, because she knew her skills and expertise could help empower BIPOC and women led companies. Randall is determined to make the retail space more equitable for everyone.
If you are interested in learning more about Ethos Beauty please provide your contact information below. We are confident that we can help your brand achieve its goals. We look forward to meeting you!