Your address will show here +12 34 56 78

Welcome to Ethos

Building equity  in the BIPOC community


The mission of Ethos Beauty LA is to create equity for BIPOC and women-led brands. The aim is to empower the emerging founders of tomorrow by fostering community, sharing educational resources, and ultimately, providing opportunities for economic growth.


Founded in 2020, Ethos Beauty LA was created in direct response to the ​​increased attention on diversity & inclusion, which generated a heightened demand for multicultural products in national retailers. With over 20 years of combined retail buying and e-commerce experience, the founding partners felt a calling to help their BIPOC community reach success in the retail space, despite historically being left out. 

Before beginning this journey the founding partners asked themselves three transformative questions about how to bring change to their community:

  • How can they leverage their skills to help retailers achieve DEI initiatives?
  • What forums are most advantageous to bring awareness to emerging brands?
  • How can they support BIPOC founders to achieve and sustain retail success?
As they look to the future, the Ethos Beauty LA team is excited to tackle these questions and provide solutions that will aid BIPOC founders who struggle to launch their brand as well as achieve and maintain retail placement. Additionally, they will educate retailer partners on founder pain points and look to create mutually beneficial processes and partnerships. By creating space, the team will ultimately achieve its mission of creating equity and economic growth through community building and continued education.


  • Text Hover